The former PG&E Headquarters in San Francisco encompasses a whole city block and is ripe for redevelopment. As a part of my UC Berkeley Masters of Real Estate Development program, I, along with my two team members, proposed a large-scale redevelopment of the former PG&E site located on Market and Mission St. in SF’s FiDi. Our proposal included reskinning the 77 Beale office tower, updating the amenity spaces, adding a rooftop garden and bar, and renaming it to 200 Mission. Converting the historic office towers on Market St. to a luxury residential project called “One Main”, tearing down the 50 Main parking garage for a future development site and temporary activation with retail and dining pop-up booths and park space. This project utilized state incentives for housing and state and federal tax credits for historic buildings.

More details are included in the investment memo and presentation linked below, and underwriting is available upon request.